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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing
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In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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Zendesk Q&A: Matthias Goehler on AI, automation, and the future of customer experience
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Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation and cross-channel experiences to security, human empathy, and the shift toward more proactive support.

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Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s...

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Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where...

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Data Breach and Cyber-Attacks: A Matter of When and Not If

By Graham Jarvis, Freelance Business and Technology Journalist.

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The 2026 Memory Crisis: Why Your IT Refresh Just Hit a Speed Bump

By Danny Kirby (Senior Account Director at Cameo Services) and Iain Burton (Strategic Account...

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The sovereignty gap UK organisations can no longer afford to ignore

By Chris Carreiro, Chief Technology Officer, Park Place Technologies.

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Videos

In this conversation, Daniel Welling, Co-Founder of MSP Finance Team, shares his perspective on the financial realities facing managed service providers today. He explores why profitability can be difficult to...
Carlson Choi, COO of Slide, outlines how Slide is rebuilding backup and disaster recovery for modern MSPs, moving away from legacy systems toward a platform built for security, speed, and scale. He discusses...
John Shultz, Chief Product Officer, AI and Learning Officer for Salute, discusses the company’s collaboration with Ecolab, enabling customers to protect their AI investments by reducing complexity and...

News

Announces global expansion of Fabric Geo Zones across five continents, the first network-level, multicloud sovereignty solution.
New AI-driven Aternity innovations help enterprises prevent disruption, protect employee productivity, and advance autonomous IT operations.
Demands for privacy and sovereignty expose limits of architectures built for centralised and borderless data flows.
The deal strengthens VertiGIS’s presence in international markets while expanding its geospatial data and infrastructure management offerings.