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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing
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In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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Zendesk Q&A: Matthias Goehler on AI, automation, and the future of customer experience
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Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation and cross-channel experiences to security, human empathy, and the shift toward more proactive support.

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Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s...

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Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where...

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Data Breach and Cyber-Attacks: A Matter of When and Not If

By Graham Jarvis, Freelance Business and Technology Journalist.

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The 2026 Memory Crisis: Why Your IT Refresh Just Hit a Speed Bump

By Danny Kirby (Senior Account Director at Cameo Services) and Iain Burton (Strategic Account...

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The sovereignty gap UK organisations can no longer afford to ignore

By Chris Carreiro, Chief Technology Officer, Park Place Technologies.

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Videos

Data Centre World Frankfurt 2026
Data Centre World Frankfurt 2026
Craig Wentworth, Research Director at TechMarketView, discusses the key findings of the company’s new report, “AI data centres and energy responsibility: Who really pays for intelligence at scale?”,...
In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the evolving role of threat intelligence. He explores how organisations are shifting from reactive security approaches...

News

Panasonic reveals ELEVATE, aiming to enhance its channel partner programme with tiered structures, training, and strategic incentives.
KOcycle's commitment to sustainability earns them the King’s Award for Enterprise, highlighting their role in helping shape the channel’s ESG agenda.
DigiCert has introduced an AI Trust framework to support authentication, governance, and verification across AI systems, models, and digital content.
New integration automates ticketing, reduces missed alerts, and improves response times for backup failures, strengthening business resilience.