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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

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In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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Zendesk Relate 2026: Velocity, vision, and the autonomous service workforce

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At its 2026 Relate event in Colorado, Zendesk outlined its push towards an autonomous service workforce, revealing new AI platform capabilities. The event focused on balancing AI-driven scale with trust, governance, and operational resilience.

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Zendesk Q&A: Matthias Goehler on AI, automation, and the future of customer experience

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Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation and cross-channel experiences to security, human empathy, and the shift toward more proactive support.

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Zendesk reveals autonomous service workforce

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Zendesk has outlined a new AI-focused strategy for customer service centred on combining AI capabilities with human support workflows to improve operational efficiency and service delivery.

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Cequence Security reveals agent personas for enhanced AI agent management

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Cequence Security has introduced Agent Personas to provide more granular control over AI agent access and actions within enterprise environments.

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Financial threats amplify: rising concerns in the industry

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Cybercrime in the financial sector has intensified, with AI posing new challenges. CrowdStrike report finds that asset theft reached record levels in 2025 due to advanced tactics.

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Stephane Zantain on Customer Engagement

Stephane Zantain, Head of Customer Engagement, Europe, at Capgemini Invent, explains why customer engagement depends on being able to recreate one-to-one relationships despite complex touchpoints.

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