Pure Storage unveils enhanced partner programme with new 'Ambassador' tier

Pure Storage has announced updates to its partner programmes, signalling a deeper commitment to their solutions-led approach. These updates include a new tier, refined support structures, and broadened roles for distributors, all aiming to enhance partner engagement and capability.

The new partner program is set to enhance collaboration by emphasising verified technical expertise and solution specialisation over mere participation levels. Key updates include:

• Ambassador Tier for Resellers: This top tier recognises partners with strong knowledge of the Pure Storage platform. These partners, distinguished by their expertise, will collaborate closely with Pure in developing competitive solutions and market offerings.
• Technical Expertise Recognition: Solution Practice Designations now spotlight partners adept in key innovation areas such as AI, cyber resilience, and cloud modernisation, helping drive market progress.
• Data-Focused MSP Program: With an enhanced focus on services where data-centric operations are pivotal, Pure's MSP program now prioritises areas like private cloud and disaster recovery. MSP partners delivering services powered by Pure Storage stand to benefit from elevated support.
• Distributor Expansion: Distributors will now have enhanced roles in fostering scalability through new growth initiatives, increased marketing resources, and expanded training responsibilities.

Across sectors, the emphasis on integrated outcomes resonates strongly as enterprises continue their journey towards digitisation. The updated programme aligns with this trajectory by facilitating:

• Combined Solution Framework: Partners can present a unified approach that integrates infrastructure and business objectives, increasing customer confidence.
• Enhanced Collaboration: By inviting select partners into an elite tier, Pure Storage ensures that its technologies are integrated into solutions, offering customised solutions to diverse customer needs.

“The evolution of our partner program builds on the foundational updates we introduced last year, reflecting Pure’s continued investment in enabling partners’ success. The introduction of the Ambassador tier is a key step in helping our partners embed Pure into their solutions. We are also focusing intensely on services, and simplified engagement, while strengthening our dedication to an indirect-first business model.” – Amy Fowler, General Manager, Commercial Line of Business, Pure Storage.

As digital transformation continues to shape industry landscapes, Pure Storage's initiative underscores a reinforced commitment to partner success, ensuring they remain equipped to meet evolving technology demands.