Sinch AB innovates AI customer communications with Model Context Protocol

Sinch AB, a leader in customer communications technology, has announced its new implementation of the Model Context Protocol (MCP). This innovation aims to streamline how AI agents engage in communication actions through Sinch's expansive global platform.

The introduction of MCP by Sinch comes at a pivotal moment, highlighting the push towards AI-driven customer engagement. Sinch clients are already witnessing measurable results; for example, a global insurance company now autonomously handles 80% of customer interactions across 125 languages. Further, a leading retailer has enhanced engagement threefold by integrating conversational AI with RCS.

Sinch's State of Customer Communications Report suggests an impressive 95% of businesses have either adopted or are planning to incorporate AI in their communication strategies. IDC also forecasts the AI platforms market expanding to $153 billion by 2028, emphasizing AI's growing influence.

Sinch currently orchestrates 900 billion customer interactions annually for 175,000 businesses worldwide. Their platform's robust expertise in messaging, voice, and verification ensures reliable communication. By using MCP, Sinch allows AI agents to seamlessly manage communication tasks even within complex operations.

Model Context Protocol standardizes how AI agents execute actions, particularly when engaging customers through various channels and maintaining regional compliance standards. This streamlined process empowers agents to orchestrate effective communication campaigns, manage customer notifications, and conduct verification processes.

Status updates indicate that Sinch has launched the MCP's developer preview with Claude, allowing AI agents to navigate communication intricacies—from channel preference to regional compliance regulations. 

Beyond technical integrations, Sinch's proprietary infrastructure offers enterprises a broad toolkit for AI-enhanced communication strategies. Notably, strategic alliances with Adobe and Salesforce are positioning Sinch as a formidable player in the enterprise AI ecosystem.

This ongoing vision is supported by the broader adoption of established integrations, such as for Anthropic and OpenAI, and their enhancements to conversational AI capabilities. These elements work collaboratively, ensuring enterprises can confidently execute AI-powered communications globally, maintaining high standards of reliability and efficiency.

Sinch's dedication to innovation is evident in its persistent efforts to redefine communication paradigms, embedding AI's transformative potential into various business processes.