Building trusted partnerships in the channel: AI, culture and the future of MSPs

Wednesday, 11th March 2026 Posted 1 hour ago in by Sophie Milburn

In this conversation, Sam Lambert, EMEA Channel Director at Gigamon, and Richard Betts, Founder and CEO of Vizst Technology, share candid insights into how AI is reshaping security operations. They explore what it really takes to move beyond tool sprawl, how organisations can practically embed AI education across teams, and how strong culture, alignment and genuine trust between vendors and MSPs turn collaboration into meaningful security outcomes.

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