RedEye’s primary focus is to provide brands with a sophisticated data-driven solution to maximise the potential and value of their customer data. Modernising infrastructure was a top priority for RedEye as it pushed to stay competitive in a highly digitally-driven landscape. The company also needed to ensure minimal downtime, and with its previous solution, this simple upkeep required a lot of time and effort from its internal tech team.
Node4 was selected by RedEye to host its key IT infrastructure and services, including servers, applications and databases, at two of Node4’s data centres in Wakefield and Northampton. Having initially selected Node4 as its colocation partner in 2015, RedEye increased its investment to cover wider essential requirements, including disaster recovery and business continuity services.
With the retail industry a key sector for RedEye, and amidst the global pandemic of COVID-19 causing huge waves in this space, RedEye needed to have the infrastructure in place to help its clients compete in this increasingly online-first world. RedEye helps its retail clients deliver personalised experiences across a range of channels from email, push, SMS and social. Having the right foundations on which to build the technology and service models that support these activities has become more important than ever, as retailers are required to modernise their marketing and customer service in the face of a global pandemic.
Never is this more pertinent than Black Friday and the Christmas shopping period. For example, one of RedEye’s retail clients last year saw a 25% year on year increase in revenue from emails on Black Friday and a 16% increase in revenue year on year throughout November. Another reduced the number of emails sent by 54% on Black Friday but saw a 69% increase in unique clicks and a 49% increase in revenue. It’s no surprise that the ability to sendpersonalised digital communications is now more important than ever for retailers, with bricks and mortar stores currently closed in the UK due to a second national lockdown.
By working with Node4, RedEye clients benefit from a stable environment, allowing them to deliver sophisticated data-driven campaigns to their customers and drive business growth. With reliability and uptime of particular importance, RedEye has reported 99.99998% system availability over the past 12 months, meaning its clients can plan and execute their multi-channel marketing campaigns with confidence. This has been especially important for retail customers as the industry as a whole moves to completely online inside lockdown parameters.
“Node4’s services provide us with the contingency, checks and expertise to call on whenever we need it, which has become an important reason for building a long-term partnership with them,” commented Paul Morris, Technical Services Director at RedEye. “We have strong IT capabilities in-house, but Node4 allows us to work with a more agile and scalable strategy because its experience and facilities are excellent. We have complete peace of mind working with Node4.”“RedEye is a highly technical business that took a strategic decision to work with Node4 for its infrastructure capabilities, freeing its IT experts to focus on their clients - especially those in the retail sector,” commented Paul Bryce, Chief Commercial Officer at Node4. “The result is a partnership model that provides flexibility to scale technology capabilities, as the business grows and as their customers require.”