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As part of the agreement, IBM will provide a service delivery and technology platform that allows WPP to integrate its operations while delivering significantly improved productivity. The new flexible hybrid cloud infrastructure will enable the company to:
· Expand the use of big data and analytics to drive decision making and amplify the creative process
· Continue to build its leadership in a digital and mobile world
· Enhance its ability to more quickly deploy new products and services
· Foster greater horizontal communication and collaboration across its multiple brands.
This new strategic partnership includes a seven-year $1.25 billion services contract for IBM to transform and manage WPP's global technology platform.
“As the world’s largest communications group, we are seeking to exploit IBM’s cloud computing expertise to allow us to innovate and add value to both the service and the product we deliver to clients across 111 countries” said Robin Dargue, WPP Group CIO. “This announcement is a significant milestone in the deployment of enterprise cloud and extends IBM’s position as the premier global cloud platform,” said Erich Clementi, Senior Vice President, IBM Global Technology Services. “Our secure, open enterprise cloud platform will enable WPP to quickly deliver new innovations to their customers.”
