Zynstra joins the Cloud Industry Forum

The Cloud Industry Forum (CIF) says that Zynstra, a leading provider of hybrid cloud solutions for small and medium sized enterprises (SMEs), has become the latest Cloud Service Provider (CSP) to join its membership roster.

Zynstra launched in July this year to redress the balance between small and medium sized enterprises and larger companies when it comes to IT. By taking the ‘hybrid cloud’ approach favoured by many enterprises and making it relevant and affordable for SMEs, Zynstra has given them the security and performance of local IT with the economics and ease of the cloud. Headquartered in Bath, Zynstra has developed patent-pending technology that is reinventing how SMEs can buy and manage IT.

CIF is a not for profit company limited by guarantee, and is an industry body that champions and advocates the adoption and use of cloud-based services by businesses and individuals. CIF aims to educate, inform and represent cloud users, CSPs and international cloud standards organisations.

Nick East, Zynstra’s CEO, said: “Many of today’s SME’s have to juggle a wide variety of different IT solutions just to get a semblance of the benefits which large enterprises regularly reap. We truly believe that cloud, and hybrid cloud in particular, can help SMEs grow; offering a real opportunity to provide them with the IT they need – IT that is enterprise grade, provides choice on where their data and applications reside, and delivers an Opex based business model. Like Zynstra, CIF is a true champion of the cloud and we’re looking forward to working with the organisation to educate the market and ensure that UK SMEs can devise and implement cloud strategies that are fit-for-purpose.”

Alex Hilton, CEO of CIF, added: “The cloud is a means of accessing IT-as-a-service which sits alongside any on-premise capability and does not necessarily replace it. Experience, expectation and common sense all point to the fact that any one organisation will access IT in any combination of on-premise and in-cloud, and through any combination of service and deployment models. Analysts, industry commentators, and indeed our latest research, points to an increasingly hybridised world so Zynstra’s experience and expertise working with customers in hybrid environments will make a valuable contribution to our membership base.”