Digital marketing event organiser ad:tech moves to the Cloud

Every year ad:tech stages ten global advertising and technology conferences and exhibitions which provide a forum for digital marketing trends and initiatives and are attended by thousands of digital professionals. ad:tech London takes place on September 11 – 12 at Olympia.

The company behind ad:tech, dmg::events, were hosting on a physical infrastructure with a web hosting company in the south of France but decided they needed more secure and flexible hosting in the UK. The Cloud gives them the ability to cope with peaks of interest around each of their events.
They now have a fully managed Cloud solution including, Server, Backup, Storage and Firewall on iomart Hosting’s high availability CloudSure platform.

James Drake Brockman, Head of EMEA, Digital Marketing for dmg::events, said: “When I took responsibility for ad:tech at the start of 2013 I ordered an audit of the technology we were using. As a UK based organisation I felt we should be hosting here. It was a quick and natural decision to go with the UK’s leading provider of cloud services and benefit from more flexible provisioning.”

Sarah Haran, Managing Director of iomart hosting, said: “We’re delighted to be providing cloud hosting for the leading organiser of digital marketing events around the world. CloudSure gives ad:tech the ability to cope quickly and efficiently with spikey traffic around the conferences and exhibitions it stages.”

iomart Hosting is part of AIM-listed iomart Group plc which owns and manages 10 secure ISO 27001 accredited data centre locations across the UK and has a private high speed fibre network.