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Gap Selling for MSPs: Shifting from Product-Based to Problem-Centric Sales

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As a managed service provider (MSP), you probably know the frustration of having great conversations on technical features and technologies you have, only to see potential customers lose interest. Here's the truth: clients don't buy technology. They buy solutions to their problems.

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NEWS

UK entrepreneurs gain competitive edge from AI adoption

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Over one in four (28%) British small business owners have used AI tools to help run their business.

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NEWS

Tech fragmentation cited as biggest cyber challenge

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New Palo Alto Networks data shows 82% of UK organisations confident in their use of AI, despite AI being identified as biggest cyber risk for 2025.

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NEWS

Security scheme could protect sensitive data during cloud computation

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MIT researchers crafted a new approach that could allow anyone to run operations on encrypted data without decrypting it first.

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NEWS

Rapid growth of machine identities - cause for concern

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CyberArk has released its 2025 State of Machine Identity Security Report, revealing that machine identity-related security incidents are on the rise, as the volume and complexity of machine identities continue to multiply.

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NEWS

Two thirds of companies are failing to scale AI across their organisation

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Asana Work Innovation Lab findings reveal AI adoption in many companies is happening in a ‘leadership bubble’—executives are early adopters but employees are on the sidelines.

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Open source solution empowers enterprises with open, multi-provider AI systems to drive...
Hybrid working and infrastructure complexity continue to present significant network management...
53% of EMEA organisations exceeded their budgeted spend on cloud storage in 2023, and 91% expect to...
The Wireless Broadband Alliance (WBA), the global industry body dedicated to driving the seamless...
On top of a lack of training, just 17% of organisations are providing AI policies for employees.
Over 40% of agentic AI projects will be cancelled by the end of 2027, due to escalating costs,...
Latest Video

Hybrid working 2.0 is here – don’t panic!

Neil Patel, Director, European Marketing & Business Development, and Alan Jones, Consumer Solutions & Marketing Manager, UK&I, both at D-Link Europe Ltd, discuss the practicalities of hybrid working, with particular reference to ways in which the home office can be upgraded to ensure an optimised, secure IT environment which, in turn, will lead to an optimised employee experience.

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