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How premium and lower-priced clothing brands approach marketing

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Lower-priced fashion brands have a very different relationship with their customer than the more premium, luxury brands do. As a result, their approaches are markedly different. In this article, we’re investigating those differences to see how their strategies work for them.

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NEWS

Two thirds of public sector services now available online

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The European Commission eGovernment Benchmark 2018: the annual study by Capgemini for the European Commission concludes that two thirds of the public sector services are now available online and that ownership of personal data holds the key to trust eGovernment services.

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NEWS

Over a third of UK businesses expect to disrupt their market

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UK businesses are in the throes of disruption: 35% expect to disrupt their market; yet more than one in four (27%) believe they’ll be the ones disrupted rather than disrupting.

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NEWS

Deloitte and OutSystems transform risk management

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OutSystems has helped Deloitte build its artificial intelligence platform, Behaviour and Emotion Analytics Tool (BEAT). Known as Deloitte True Voice and powered by BEAT’s engine, it will be used by Deloitte and its clients to meet conduct risk standards and avoid the regulatory fines associated with erroneous human judgment or insufficient oversight.

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NEWS

Matalan chooses ContentSquare to enable omnichannel strategy

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Matalan has chosen ContentSquare's industry-leading user experience (UX) analytics solution to enhance its online performance and help the digital teams, including insight, marketing, UX, trading and content teams, create a seamless omnichannel experience.

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NEWS

Organisations struggle to optimise digital approach

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More than one-third (36%) of UK CIOs admit they’re close to completing their journey to digital transformation, yet only fewer than one in 12 (8%) claim their organisation has fully optimised its digital approach. These were among the key findings of a new survey commissioned by database management software vendor, InterSystems, polling the views of chief information officers working for a wide range of organisations across the country.

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HCL Technologies has been selected to provide global service desk and on-site support to Novo...
Study reveals that 83% of UK employees believe digital technology is critical to business success.
International research report by Westcon-Comstor reveals challenges of complex multivendor...
Company names Nick Adams as Vice President of Sales.
Industry leaders including Microsoft, Dell, HP and Lenovo to meet at Circular Computing’s ‘Re:...
Struggling to get a clear picture of their customers, more than half of sales leaders say their CRM...
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Huawei Agile Solution Improves Jumeirah Group

Huawei helps the Jumeirah Group build a robust and agile IT department to support the rapid business expansion of the group.

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