Paul Hettesheimer, VP Enterprise Sales (US), Hexnode, discusses how many vendors still treat MSPs like resellers, but such a model doesn’t really work – hence, the importance of building a dedicated MSP program that supports how MSPs operate. Hexnode has taken this approach with its Unified Endpoint Management (UEM) for MSPs solution, recently enhanced with an XDR capability. Paul explains how Hexnode supports MSPs in delivering value to their customers as they address the complexities of cybersecurity and more general IT operations.