Ian Anderson, Senior Director, Partner Sales, EMEA at Park Place Technologies, outlines the thinking behind the launch and shares his excitement as to the growth opportunity which exists in this space. He explains that, while Entuity Software - available as an on-prem solution as well as cloud based - might be the best kept secret in the world of IT infrastructure monitoring and management, by adding Entuity to the Park Place services portfolio, partners have the opportunity to differentiate themselves in a crowded market, and grow their professional services capabilities as well as software licence revenue, supported by the Entuity technical team.