Exertis Enterprise re-rebrands to Hammer Distribution, returns to its roots, prioritising identity and innovation

In a strategic move blending nostalgia with modern-day demands, Hammer Distribution announces its rebranding, stepping away from the Exertis Enterprise label it adopted in 2018. By returning to its original name, Hammer reasserts its identity in the enterprise technology sector.

While under the Exertis umbrella, the company maintained independence; however, recent global restructurings prompted introspection, leading to a decision that honours their distinct ethos and reputable legacy. "It's about clarity," expressed Jason Chibnall, Managing Director.

• Portfolio Expansion: Hammer now offers power protection, data centre connectivity, a Cyber Security Team, and a cloud sales platform emphasising modern workplace solutions.
• Specialised Networking: Involved in powering connectivity in public arenas, Hammer supports global telecom networks and interconnects data centres to advance AI.
• Regional Development: Transitioning from a UK-centric operation, Hammer has added six European trading offices, enhancing local expertise and reach.
• Infrastructure Investment: Features include a European warehouse for cost-efficiency and a top-tier production facility for data centre solutions.

By leveraging these advancements, Hammer positions itself to align with evolving market needs, particularly in AI, cloud, and cyber arenas. As Chibnall emphasises, "Returning to the Hammer name is about reaffirming our commitment to exceptional service that powers enterprise IT's future."

The continued investment in Hammer's arsenal—ranging from sales expertise to infrastructure—aims to yield infrastructural outcomes that facilitate modern applications, such as cloud adoption and artificial intelligence.

As Hammer Distribution sets its sights on novel horizons, the legacy of its name promises to uphold the same standards of excellence and innovation. With headquarters in the UK, and a further six offices spread across Europe, they combine technical expertise with bespoke services to deliver paramount outcomes for all stakeholders.

The brand isn't simply reverting to its roots; it’s setting a trail forward. Hammer's reimagined and expanded portfolio ensures its preparedness for an ever-evolving tech landscape, reiterating its role as one of Europe's prominent technological distributors.