Kyndryl and VML forge AI-powered partnership for enhanced brand engagement

Kyndryl, a prominent provider of mission-critical enterprise technology services, has joined forces with VML, a global brand creative and digital transformation company. Using the potential of artificial intelligence (AI) and cutting-edge technology, this partnership aims to redefine how customers engage with brands.

The collaboration will see Kyndryl's expertise in advisory and co-creation services merge with VML Enterprise Solutions’ customer experience transformation capabilities. This synergy is poised to unleash innovative ideas that offer brands a personalised touch in customer interactions, using AI power and human creativity combined.

Ismail Amla, Senior Vice President at Kyndryl Consult, highlighted the necessity for continuous delivery of meaningful experiences as customers’ expectations evolve. The aim is to mitigate friction in experience transformation, enabling businesses to architect seamless customer journeys while updating their technology and data infrastructures.

Vastly experienced, Kyndryl will contribute its deep-rooted engineering prowess, including its AI-powered platform Kyndryl Bridge, to the partnership. Meanwhile, VML Enterprise Solutions will provide real-time, AI-powered data solutions powered by WPP Open.

The partnership between Kyndryl and VML envisions the creation of comprehensive customer journeys, with dream teams comprising experience designers, AI specialists, developers, and engineers propelling brands forward. Possible use cases include

• Financial Services: With experience in navigating a strict regulatory environment, Kyndryl and VML aim to utilise AI agents to orchestrate data management, enabling financial firms to achieve intelligent and personalised banking solutions.
• Retail: By utilising Kyndryl's technological insights, retailers can employ AI to revolutionise omnichannel commerce, secure customer data, and streamline their technology frameworks.

The competitive advantage relies on an ability to integrate back-end enterprise systems with front-end customer encounters. Kyndryl and VML's joint effort will ensure brands are not just technologically equipped but also human-oriented, aligning with their core belief in leveraging human creativity and technology to spur growth.