New research highlights MSPs' growing role in cybersecurity landscape

Barracuda Networks, Inc., a leader in cybersecurity solutions, has unveiled the MSP Customer Insight Report 2025, shedding light on the growing significance of Managed Service Providers (MSPs) in enhancing cybersecurity for businesses globally.

Commissioned by Barracuda and executed with Vanson Bourne, the survey spanned 2,000 IT and security decision-makers across the Americas, Europe, and Asia-Pacific. Findings reveal an urgent demand for MSPs and their advanced security solutions among businesses of all sizes.

1. MSPs are pivotal for growth: Over half (52%) of surveyed businesses count on MSPs to manage the increasing number of disparate security tools, while 51% expect assistance in evolving security strategies amid business growth. Nearly half (48%) seek 24/7 security coverage from MSPs, highlighting their indispensability.
2. High MSP collaboration rates: About 73% of businesses already partner with MSPs, with the number soaring to 96% when including those considering such partnerships.
3. Expanding client base: While traditionally catering to smaller firms, MSP reliance spans to 85% of larger organizations (1,000-2,000 employees) versus 61% for smaller counterparts (50-100 employees).
4. A future focus on AI and Zero Trust: Emerging technologies like AI and machine learning are expected to drive MSP demand, alongside modern security protocols such as Zero Trust and managed security operations.
5. Premium services demand premium pay: A notable 92% of businesses are willing to spend up to 25% more on MSP services, emphasizing MSPs' crucial role in cybersecurity.

However, customer expectations are equally high. Businesses are willing to switch MSPs if they fall short in recovery from cyberattacks or fail to evidence robust 24/7 security expertise, with 45% indicating a readiness to change providers under such circumstances.

Brian Downey from Barracuda noted the challenges and opportunities for MSPs in today's evolving landscape, highlighting the company's commitment to providing resources that help MSPs thrive.