Westcon-Comstor enhances data offering for partners

Westcon-Comstor has launched a new insights tool that enables partners to put data at the heart of their growth strategy.

Partner Insights, which sits within the distributor’s PartnerCentral digital marketplace platform, allows partners to monitor key performance metrics and embed a data-driven approach to performance analysis.

By gaining a holistic and consolidated view of transactional data, partners can track trends by geography, end user, product type and more, giving actionable insights and enabling more effective resource allocation and planning.

Key use cases include the ability to monitor how hardware versus software and services spend with Westcon-Comstor is evolving over time. Partners can also compare growth and performance by vendor against industry benchmarks.

The launch of Partner Insights follows the publication of Westcon-Comstor’s Bridging the Gap research report earlier this month, which found that accessing the right data is the biggest challenge facing partners as they transition to recurring revenue models.

More than half of those surveyed (59%) strongly agreed that the future of distribution lies in the provision of data-led insights.

“We know from our research that many partners are wrestling with how to use the data they have at their fingertips to transform and grow their business, and our aim in launching Partner Insights is to help overcome these challenges,” said Patrick Aronson, Chief Marketing Officer and APAC Executive Vice President at Westcon-Comstor. “By providing a single source of truth for transactional data, we’re empowering partners to make more informed decisions, optimise their operations and compete effectively as they look to accelerate their journey to an everything-as-a-service (XaaS) future. We’re excited to be taking our data offering to the next level for our partners around the world.”