Creative ITC launches Channel Partner strategy

The company has launched a new partner-focused arm to support other channel businesses, enabling them to extend their current portfolios with new solutions and services delivered by Creative. Service providers and resellers will also be able to supplement their own teams with Creative’s technical support and cloud expertise.

The new Creative ITC partner programme will be headed up by channel business development specialist, Stephen Call. Stephen brings many years’ technology sales and business development experience to the role, having held senior positions in global technology companies, distributors and managed service providers, most recently at ITEC Exclusive Global Services and Westcon.

“Launching our new channel partner programme marks the latest milestone in Creative’s growth,” said Creative Group MD, Keith Ali. “Bucking industry trends, we’ve enjoyed phenomenal success, tripling in size over the past five years. Our new division, headed up by Stephen, will now see us support other IT businesses on their own journeys, while we continue to go from strength to strength as a privately-owned UK business flourishing on a global stage. I’m very much looking forward to working alongside new partners to take the business to the next level.”

The Creative channel programme will give partners flexible access to Creative ITC’s extensive networking, infrastructure, cloud and technical support capabilities, as well as enabling them to offer award-winning, purpose-built technology solutions and tap into the company’s global service capabilities.

“Businesses are facing mounting financial pressures and turbulent market conditions, putting pressure on IT providers to develop new solutions to keep pace,” said Call. “Our new channel partner solutions will help IT providers to meet these fast-evolving business needs, making it easier and quicker for them to deliver new services for their clients, boost their own resources, increase revenue and strengthen relationships.”