Westcon launches new Go-To-Market initiative

This new Go-To-Market initiative encompasses four solutions pillars: Zero Trust Access, IoT/OT Security, Next Generation SOC, and Secure Cloud/DevOps. Focusing on solutions rather than specific vendor technologies, Westcon will help its partners identify the solutions best suited to them, their customers, and their long-term strategies, from its comprehensive portfolio. 

Daniel Hurel, Vice President Westcon EMEA – Cyber Security & Next Generation Solutions, commented: “The markets covered by our Next Generation Solutions Go-To-Market initiative are increasingly demanded by end-user customers, and are among the fastest-changing areas of technology. While this poses a great opportunity, it is also a complex area; our expertise in the market means we can help our partners navigate the ever-changing landscape. We are delighted to launch Westcon NGS to help the channel proactively address this market. We will be using our expertise in these markets to help reseller partners drive recurring revenue opportunities, helping them to improve customer stickiness and ultimately stabilise future growth.”

Since creating its Cyber Security & Next Generation Solutions Go to Market business unit in September last year, Westcon has onboarded many world-class vendors across these four pillars, including CyberX, Ping Identity, Sumo Logic, Firemon, Titus and Menlo. 

These new technologies integrate with Westcon’s existing vendor portfolio, creating the opportunity for strategic synergies and technology cross, as well as upsell for partners. Together with its leading value-add proposition, this puts Westcon in a unique position to help its partners address these growing markets.

Geert Busse, Business Development Lead for Next Generation Solutions, Westcon EMEA, commented: “Westcon NGS covers an innovative cloud first vendor ecosystem, across the four solutions pillars. This, along with our experience in the market, gives us the breadth and depth of expertise necessary to manage complexity, reduce risk and drive value through these disruptive technologies, enabling partners to maximise the opportunity in this market.”