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The city of Pau is part of stage 13 of the Tour de France. To celebrate the 100th anniversary of the event it has enchanted the visitor experience of Le Tour des Géants, a museum, dedicated to the winners and those who have made the Tour de France famous with AR content. Located in the Bois Louis, the Tour des Géants naturally takes its place on the historic site of the first arrivals of the Tour de France and the former Pau velodrome, built in 1901. The yellow jersey, or the ‘maillot jaune’, is the most iconic jersey in cycling and is worn every day by the race leader. It is no coincidence that the same yellow is used for totem poles throughout the history tour, each one saluting the performance of each winner of the Tour de France cycling competition.
"Once visitors have downloaded the app, they can use their mobile devices to connect to each totem pole and relive the Tour de France,” said Thibault Chenevière, deputy Mayor of Pau in charge of the digital strategy. “As the Tour des Géants is an open-air museum, it was imperative that the augmented reality experience we were developing was able to operate in all weathers, whatever the brightness and whatever the mobile device used by visitors. PTC’s Vuforia, in addition to being compatible with Android or iOS, has a powerful ability to recognize totems in grey, very sunny weather, or in the evening darkness and display 3D information in a realistic and stable way".
PTC's Vuforia® solutions offer a multitude of possibilities to design augmented reality experiences and create highly effective interactive content in a totally autonomous way. They are characterized by a totally agnostic technology compatible with many platforms, equipped with an unparalleled computer vision system and powerful features
"We are pleased to be able to support the initiative of the city of Pau with our Vuforia solution,” said Olivier Helterlin, VP Sales - France Benelux and Switzerland & country officer of PTC France. “The general public will be able to rediscover the giants who have contributed to the reputation of the Tour de France through a fun and interactive
approach."
