The partnership connects Masergy’s rich functional APIs to potentially any cloud application. This enables customers to add value into all their business processes by connecting the process to communication events. Customers can easily enhance their applications such as Salesforce, Microsoft Dynamics, Slack, Marketo, Hubspot, Basecamp, Google Docs, Twitter and many others. Potential use cases for this capability include:
- Broadening Computer Telephony Integrations (CTI) such as screen pops with a greater variety of cloud applications.
- Automating provisioning of UCaaS users with triggers from Active Directory or many SaaS HR applications.
- Integrating artificial intelligence, such as IBM Watson, with business processes to optimise productivity.
“Masergy is putting true business process automation into the hands of the actual application users,” said Dean Manzoori, VP of Product Management - UCaaS. “Business managers have unique insights into how data is best leveraged to support their business and to respond to market changes quickly. Our partnership with Cloudpipes lowers the barrier for our customers to innovate and enables the creation of business macros without the need for a software development team or third-party professional services.”
“Masergy is the first global UCaaS company to offer seamless business process management and workflow automation capabilities with Cloudpipes, providing their customers with a flexible, out-of-the-box integration with over 150 cloud services", said Boris Raicheff of Cloudpipes. "We are excited about this partnership and the unique productivity gains we provide enterprises."
