Logo

City Lifeline supports Tech City start-up

Central London data centre City Lifeline is announcing its short-term partnership with tech start-up, SPARKL, taking into account the differing needs of start-ups compared to established players. With research showing half of UK businesses fail within their first five years, founders are naturally wary of long-term fixed commitments.

Stereotypically, data centre contracts are annual, which tie up start-ups for a full year but City Lifeline has taken the needs of smaller businesses into account to offer a more appealing contract which provides greater flexibility during the initial growth stage of the business.
 
Jacoby Thwaites, founder of SPARKL, believes this type of short-term contract helps support start-up growth without forcing them into a lengthy agreement.
 
He says, “We have entered into a project with a major player in the networking industry and required secure, fully scalable hosting. However, as with many tech start-ups, we’re not blessed with never ending wallets so cost is always at the forefront of our minds.”
 
“It’s therefore refreshing to see an established business like City Lifeline offer a short-term contract for the three months we need without any commitment to continue once the contract expires. Too many businesses take advantage of start-ups, rather than support them, and therefore encourage economic growth.”
 
Roger Keenan, managing director of City Lifeline, says, “Starting a business is one of the most daunting things a professional can do and entrepreneurs should therefore be commended for taking the leap of faith. However, far too often larger businesses take advantage of start-ups and force them into expensive long-term contracts. When a business is nowhere near reaching its full potential, entering such a legal obligation can be potentially very damaging and limit the flexibility a start-up needs.
 
“This is why City Lifeline has offered this short-term contract to a business which is unable to commit to a long-term partnership at the moment. SPARKL clearly has a very bright future and we’re delighted to be playing a part by supporting its hosting and security needs.”
The National Geographic Society is collaborating with AWS to digitise and centralise its media...
CirrusHQ appoints Matt Smith as Head of Sales to support its cloud partnerships and organisational...
Argos99, launched by Fenix24, is a SaaS platform designed to support cyber resiliency and...
Infosecurity Europe 2026 will explore the impact of geopolitics on cybersecurity, featuring...
Oracle has unveiled Fusion Agentic Applications, a suite designed for outcome-driven execution in...
De Novo Solutions has been named an “Emerging Star” by Megabuyte, reflecting its recent...
Salute teams up with Phaidra to support AI operations in high-density data centres with operational...
Keysight's SBOM Manager seeks to aid organisations in meeting global cybersecurity and software...