Avnet has expanded its UK portfolio by signing a distribution agreement with Informatica, theindependent software provider focused on delivering transformative innovation for the future of all things data. The new alliance enables Avnet business partners to help customers overcome their big data management challenges with Informatica technology.
Christian Curtis, sales director, Avnet Technology Solutions, UK, said: “Avnet is focused on providing its partners with opportunities to grow their business, add value to their customers and develop margin-rich revenue streams. We believe that partnering with best-in-class providers such as Informatica, recognised by Gartner as a leader in the Data Integration Tools Magic Quadrant[i] for the 10th consecutive year, offers our business partners access to solutions that place them ahead of the competition.” With data increasing exponentially in both volume and variety, it can be difficult for companies to derive business value from corporate information. Data analytics is critical to effective decision making, remaining competitive and developing efficient business processes. Informatica’s technology, combined with Avnet’s channel expertise, will enable solution-focused business partners to augment their existing service offerings by delivering data management and analytics solutions to customers. This is supported by Avnet’s SolutionsPath™ methodology that includes business intelligence tools, education and lead-generation resources designed to help partners grow their business and enter new markets.
Eric Kroon, senior director Alliances EMEA, Informatica, said, “Informatica helps organisations to bridge multiple information silos to gain maximum value from their data. As the demand for information solutions continues to increase, we plan to drive a significant percentage of this new business via the channel. Our aim is to work with Avnet to identify and enable a focused set of business partners with ambitions to develop their own in-house big data practices, and build a channel to reach new customers as organisations strive to become data-driven.”
