Outsourcery launches VAR recruitment campaign

Outsourcery, a world-leading Cloud Service Provider, has launched a VAR recruitment campaign to extend its existing channel reach to drive demand for its product and service propositions in the burgeoning Cloud market.

Damon Crawford, Sales Operations Director, Outsourcery, stated: “VARs are finding that a growing proportion of their customer base is not only receptive to the idea of receiving cloud-based services, but are actively seeking partners who can offer these solutions in order to reduce operating costs,”

“Choosing the right cloud platform partner is critical, as they will be responsible for making the transition as smooth as possible for VARs and their customers. This is something on which businesses place a great emphasis. It is possible to integrate cloud-based services alongside existing on-premise offerings in a way that will boost revenues without sacrificing those customers that are not yet ready to make the jump themselves. Outsourcery is already helping a growing number of VAR’s to build their own cloud proposition and sales model in order to earn excellent margins whilst increasing the value of their business,” he added.

“We therefore offer our partners the opportunity to develop in conjunction with us their own propositions or even rebrand our products and services and add them into their own portfolios. We provide all the training, sales and marketing resources resellers need to win new business and service existing customers whilst maintaining contractual ownership. Not only that but we will give our channel access to our internal control panel, so they can log into their customers’ accounts to manage their services,” he added.

The Outsourcery channel program comes complete with dedicated account management and comprehensive training, and gives potential channel partners the flexibility to sign-up with a commercial model that suits their business.

According to the latest research from the Cloud Industry Forum into the market readiness of the UK channel for the delivery of cloud services, 83% of those participating in the research stated that they expected their revenue from cloud services to grow over the next three years whilst they believed their on-premise based revenues would likely remain static.

Furthermore, some businesses expect it to be the bulk of their income by 2015, but the majority still see it as the small but growing part of their income (68% of respondents stating expectations of 20% of income arising from cloud services by 2015).

“Our primary objective is to identify and work with new channel partners in cloud service provisioning given the market opportunity highlighted by CIF. We offer our partners access to an integrated, secure suite of cloud services, allowing them to build and deliver high value, compelling solutions for their customers in turn. For the channel the opportunity is clear and compelling. All too often the channel is confronted with the very real threat that their customers are talking Cloud and that could mean they lose out to cloud vendors. Our proposition enables VARs to secure that customer by incorporating cloud service offerings with on-premise. This hybrid model enables the channel to build new revenue streams now and not in the future, whilst at the same time protecting their existing income,” concluded Damon.