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Looking to the future – the transformative role of AR smart glasses

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Wearable technology is revolutionising the way we work, with new Assisted Reality (AR) devices disrupting established industry sectors and opening entirely new markets. By Nick Offin, Head of Sales, Marketing and Operations, dynabook Northern Europe.

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How you can use virtual reality in business

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Virtual reality (VR) experiences have taken off as one of the most popular experiential trends in the last few years. The augmented and virtual reality market is currently worth an estimated $20.4 billion, a figure set to grow to $192.7 billion by 2022. By Graham Stewart, Head of Digital at 20/20 Productions.

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The future’s bright, the future’s Mixed Reality

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How many times have you walked to work and had to pull out your phone to check train times, or been mid-conversation with a friend and gone to look up restaurant options for a brunch you’re planning? Or have you been in a business meeting using the latest virtual tool to include Bob from Ohio and Paula in Beijing, but when it comes to discussing your latest project, that flat digital presentation just doesn’t get the message across? By Kelly Allison, Founder and Managing Director, KVA.

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Is your automated technology a threat to customer relationships?

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We’ve all been there: trying to call our bank, GP, or utility provider, and having to press an infinite number of keys to get through to an automated voice that will make us wait on the line while letting us know that we’re number 20 in the queue. Companies claim that automating communication with the customer is making their journey much more efficient and streamlined. But is that really the case or are companies just putting a barrier between them and their customers? By Neil Hammerton,...

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