VIDEO

Unlocking more personalised customer experiences with AI, RCS, and integrated omnichannel strategies

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Sophie Cheng, Sinch’s SVP of Product Marketing, discusses the findings of the company’s recent report, the state of customer communications, which explores how brands are adapting their engagement strategies as customer expectations rise, and AI adoption accelerates globally. She explains that the businesses that lead are putting the customer at the heart of their communication strategies, letting them choose how and where they want to connect and using AI, and channels like RCS, to make...

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VIDEO

DEI matters more than ever - in the IT industry and beyond

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Liz Blackman, Chief Marketing Officer at Avantra, discusses the continuing importance of DEI, despite some recent ‘push back’, explaining the importance of women's perspectives in creating balanced leadership teams, how diverse viewpoints lead to better solutions and innovation in technology, the responsibility of current women leaders in challenging stereotypes for future generations and some practical approaches to creating more equitable environments in male-dominated industries.

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VIDEO

WOMEN IN IT – Jenny Briant, Academy Operations Director at the Ten10 Academy

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Jenny Briant, Academy Operations Director at the Ten10 Academy, shares valuable insights on empowering women in tech and promoting inclusive workplaces – including building a career in tech without a traditional tech background; the importance of DEI representation in AI and tech leadership; AI in recruitment: the need for human oversight; empowering women and Gen Z in tech; and just why a well-crafted DEI strategy can bring so many benefits to an organisation when it comes to both employee...

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Latest Video

Stephane Zantain on Customer Engagement

Stephane Zantain, Head of Customer Engagement, Europe, at Capgemini Invent, explains why customer engagement depends on being able to recreate one-to-one relationships despite complex touchpoints.

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