We’ve all been there: trying to call our bank, GP, or utility provider, and having to press an infinite number of keys to get through to an automated voice that will make us wait on the line while letting us know that we’re number 20 in the queue. Companies claim that automating communication with the customer is making their journey much more efficient and streamlined. But is that really the case or are companies just putting a barrier between them and their customers? By Neil Hammerton,...
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Richard Foster, UK Managing Director at LiveRamp discusses how identity resolution is changing the measurement of marketing campaigns through a data-driven, customer-first approach.
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By Matthew Robertson, Co-CEO, NetDespatch.
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An AI-related Q&A with Paul Whitelam, Senior Vice President, Global Marketing, at ClickSoftware.
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By Steve Foster, Head of Business Consultancy, NGA HR.
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