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How premium and lower-priced clothing brands approach marketing

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Lower-priced fashion brands have a very different relationship with their customer than the more premium, luxury brands do. As a result, their approaches are markedly different. In this article, we’re investigating those differences to see how their strategies work for them.

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Will retailers wake up before it’s too late?

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The domino-style closures of high street stores are continuing at pace with more than 1,170 stores closed or earmarked for closure since January. Over the summer months alone the headlines have been filled with news of the ‘failing’ high street, with House of Fraser entering administration and Homebase announcing around 60 stores closures and the loss of up to 2,000 jobs. Despite the summer months traditionally being a particularly difficult time for retailers, this summer has perhaps been...

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How smart cities can underpin our drive to a sustainable world

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Sustainability is a powerful force for positive change in our world; one that is driving transformation, innovation and improvement across all aspects of society. No longer limited to conserving natural resources, sustainability now encompasses a range of challenges including urban growth, transportation, carbon footprint and even work-life balance. As the world’s population is expected to increase by an estimated 33% before 2050, and with nearly 70% of those people living in urban...

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Smart Transport Networks: The Future Is Now

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With more than six billion people expected to live in urbanised areas by the year 2050, enhancing transport networks is an increasingly vital priority for city authorities across the world. By Chris Shannon, CEO, Fotech Solutions.

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The future of your organisation depends on a skills investment

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Every organisation must adopt new technologies and practices in order to remain competitive and achieve growth. However, the current pace of change and rapid emergence of new technologies is making it increasingly difficult for companies to find staff with specialised skills. By Kathy Schneider, CMO at Sungard Availability Services.

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Driving Asset Performance in the Age of Digital Transformation

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Digital transformation offers huge potential to organisations to radically change their traditional models and drive significant operational efficiencies, higher profitability and ultimately business growth. By Ron Beck, Energy Industry Marketing Director, AspenTech.

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Huawei Agile Solution Improves Jumeirah Group

Huawei helps the Jumeirah Group build a robust and agile IT department to support the rapid business expansion of the group.

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