Big data is on the rise worldwide and it is a topic that companies can no longer ignore if they want to remain competitive in a business world that is changing faster than ever. The benefits of using data more effectively are becoming more well known to organisations as more companies are reaping the rewards of data analyses and seeing on average an 8% increase in sales and 10% cost reductions, and marketing departments are leading the charge. This is according to the results of a new study by...
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