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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

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In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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Zendesk Relate 2026: Velocity, vision, and the autonomous service workforce

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At its 2026 Relate event in Colorado, Zendesk outlined its push towards an autonomous service workforce, revealing new AI platform capabilities. The event focused on balancing AI-driven scale with trust, governance, and operational resilience.

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Zendesk reveals autonomous service workforce

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Zendesk has outlined a new AI-focused strategy for customer service centred on combining AI capabilities with human support workflows to improve operational efficiency and service delivery.

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Data the primary AI blocker

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Nasuni has published the findings from its annual industry research report, The State of Enterprise File Data Annual Report 2026.

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Atlassian Q&A: Inside the company’s vision for AI

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In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

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Atlassian Team '26: The growing role of context in AI-driven workflows

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At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where context-aware systems and platform enhancements are set to redefine how work is automated and scaled across organisations.

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How to Turn Data into Business Value

Marc Chemin, Global Insights & Data Consulting Leader, shares his view on how our clients can exploit big data and analytics to enhance organizational revenues, customer satisfaction and business processes.

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