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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing
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In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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Atlassian Q&A: Inside the company’s vision for AI
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In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

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Atlassian Team '26: The growing role of context in AI-driven workflows
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At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where context-aware systems and platform enhancements are set to redefine how work is automated and scaled across organisations.

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Autonomous buying is here: Preparing for the era of AI-powered commerce

By Fiona Reid, Director of International Business at Pattern

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Creating Pathways into Tech for Girls Means Starting Early

By Samantha Jennings, Head of Operations, Avella.

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WAN acceleration: when to romance your data

By Graham Jarvis, Freelance Lead Journalist - Business and Technology, Trudy Darwin Communications

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Why channel partners can’t afford to ignore first-party data

By Rishi Kapoor, Head of WW Partner Sales Engineering & Solutions: Technology & Innovation Partners...

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Videos

Kiersten Hileman, Available Infrastructure VP of Partner Relations, discusses Project Qestrel, a nationwide fleet of cybersecure, private neocloud edge data centres – the initial phase, to be live by the end...
Edgar Van Essen, Managing Director, CCO and Partner for Switch Datacenters, outlines a dramatic decline in water use, new cooperative stakeholder models including green residual heat exchange networks, and a...
Katie Coulson, Executive Vice President and General Manager, Skanska Advanced Technology, discusses the many factors which need to be considered when delivering a data centre design and build, including the...
Shahar Belkin, Chief Evangelist at ZutaCore, explains how the company’s OmniTherm™ cold plate enables waterless two-phase cooling for manufacturers building servers with the NVIDIA RTX PRO 6000 Blackwell...

News

Former HP, ServiceNow and Okta partnerships leader joins to build out Cycloid's partner ecosystem across system integrators, MSPs and sovereign cloud providers.
Announces global expansion of Fabric Geo Zones across five continents, the first network-level, multicloud sovereignty solution.
IT leaders survey finds that despite rising hardware costs and sustainability goals, 1/3 of mobiles, laptops and drives destroyed to protect data still function.
New appointment to drive continued growth across the region, as JLL positions itself to take advantage of pivotal moment, shaped by surging demand and a fundamental geographical rebalancing.