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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing
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In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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Atlassian Q&A: Inside the company’s vision for AI
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In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

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Atlassian Team '26: The growing role of context in AI-driven workflows
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At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where context-aware systems and platform enhancements are set to redefine how work is automated and scaled across organisations.

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Autonomous buying is here: Preparing for the era of AI-powered commerce

By Fiona Reid, Director of International Business at Pattern

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Creating Pathways into Tech for Girls Means Starting Early

By Samantha Jennings, Head of Operations, Avella.

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WAN acceleration: when to romance your data

By Graham Jarvis, Freelance Lead Journalist - Business and Technology, Trudy Darwin Communications

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Why channel partners can’t afford to ignore first-party data

By Rishi Kapoor, Head of WW Partner Sales Engineering & Solutions: Technology & Innovation Partners...

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Videos

Kiersten Hileman, Available Infrastructure VP of Partner Relations, discusses Project Qestrel, a nationwide fleet of cybersecure, private neocloud edge data centres – the initial phase, to be live by the end...
In this interview, Cathleen Nelson, VP Cloud Partnership at WSO2, discusses how enterprises are moving from treating AI as an add-on to embedding it at the heart of modern digital architecture. The...
Nirav Shah, Founder & Director of Technical Excellence at Infrassist, explains that 24x7 IT monitoring and defence is essential for SMBs as an often distributed workforce needs protection around the clock, not...

News

HCLTech has released findings from its latest Enterprise AI Market Report, The AI Impact Imperatives, 2026, highlighting a growing execution gap as enterprises race to scale AI while facing mounting pressure...
Abnormal AI strengthens its team with key executive hires amid rising AI-generated cybersecurity threats, aiming to enhance product innovation and customer support.
Bain Capital-backed firm secures 250MW of power capacity across two sites in Northwest Milan, with delivery on track for 2028.
The deal strengthens VertiGIS’s presence in international markets while expanding its geospatial data and infrastructure management offerings.