Powering the Future of AI, Cloud & Real-Time Applications with Wavelength

In today's instant and online world, demands for cloud, AI, and real-time applications are higher than ever, with a growing number of uses cases across multiple enterprise verticals. 

As these digital services and experiences grow, enterprise customers and end users will not tolerate poor online experiences, making network performance a key requirement when building and enhancing their business infrastructure. 

In order to support this growth, the global service provider network infrastructure market is expected to reach a staggering $174.1 billion by 2028 according to KBV Research. There is a huge market opportunity for service providers to better serve enterprise demands with networking that can provide competitive advantages thanks to high performance.

Strong and stable connectivity is especially crucial for mission-critical use cases that demand high-capacity, low-latency connectivity, including real-time financial trading, large-scale data transfer, cloud access, network expansion, application orchestration and content delivery.

Legacy networks can no longer keep up with the growth and performance demands of today’s business landscape, making high-capacity, low-latency alternatives critical. 

Wavelength is increasingly being adopted by service providers to build private, high-speed data pathways between critical locations, data centres, and cloud environments across the globe. It is specifically designed to transport data over long distances, allowing for high-capacity, scalable, and efficient data transmission. 

It is a huge market with growing opportunities, expected to reach over $8.1 billion by 2028 according to The Business Research Company. 

As more businesses seek to modernise their connectivity to stay agile and competitive, it is critical for service providers to futureproof their network infrastructure, reduce latency, and support emerging use cases to meet the demands of tomorrow. 

Coping with Connectivity Demands

With data volumes skyrocketing and customer network requirements becoming more complex, keeping up with demand can be a struggle – especially for network operators with a legacy network.

This has created a dual market challenge. On one side, network operators need to upgrade their core infrastructure to handle rising traffic and technical demands. However, upgrades to legacy infrastructure can be costly and complex, with traditional networks often being rigid and difficult to scale. On top of this, many traditional networks are not designed for integrating application between clouds – a crucial need for many enterprises.

Ethernet and similar network types can easily become congested if traffic levels on the common network hit peak capacities, leading to performance issues and dissatisfied customers. To stay ahead, service providers must scale their networks while also making them smarter, to support the heavy lifting of core infrastructure.

On the other hand, network operators face surging bandwidth needs from customers that are frequently streaming and using cloud and other internet services located outside of the network operator’s own network. Today’s enterprise customers and end users expect fast, reliable access to everything, from real-time applications and cloud services to high-definition streaming, wherever the content or application is located.

To extend their network and support the growing demands of end-user services, service providers need a strategic approach via partnerships and interconnected network operators who can match their speed and bandwidth needs.

Getting on the Right Wavelength

The connectivity technology addressing all of the growth needs of a network operator is Wavelength – a technology that efficiently transmits data through fibre optics. Optical networks often use Dense Wavelength Division Multiplexing (DWDM) technology to send multiple signals simultaneously along the same fibre, via different wavelengths of light. 

DWDM is crucial for meeting the growing demand for high-speed internet, video streaming, high-bandwidth applications, data centre interconnection (DCI) and cloud services, while enabling flexible bandwidth expansion without extensive infrastructure changes. It can also support Ethernet interfaces at end points, making it a perfect option for enterprise networks.

It offers transparent, point-to-point, private, dedicated and secure connections that can be tailored to meet specific business needs, ensuring fast, reliable communication to future-proof network growth. Some other benefits include:

• Rapid Connectivity – Fast and efficient connections, with quick data transmission across long distances to swiftly respond to market demands.

• Scalable Bandwidth – Simple to scale bandwidth according to growing customer requirements, without causing headaches in terms of infrastructure constraints. 

• Guaranteed Quality – Guaranteed throughput, low latency and low jitter connections, providing a reliable, high-quality experience, every time. 

• Flexible Options – Different options of service resilience, including Unprotected, Diverse and Protected. Service providers can choose the solution that best fits their needs in terms of cost and security.

• Cost Efficiency – Significant cost savings in comparison to other options such as Dark Fibre, thanks to optimising network bandwidth. 

Partnering for Long-Term Success

An expert partner can hugely simplify service provider network upgrades, with all the tools, expertise and insights needed for long-term success with wavelength. 

Some important factors to consider include:

• Global Reach – The right networking partner will have a carrier-grade, hyper-scalable global backbone that interconnects the world’s leading communications and technology hubs, including data centres, cloud providers and interconnection points. 

• Network Expertise – As the industry evolves, having a partner with decades of experience is invaluable. They need to understand the current landscape, but also anticipate future trends and challenges. 

• Simple Management – An intuitive online portal can simplify the setup and management of networking services from a single location. 

• Competitive Pricing – It is important to look out for competitive pricing, without compromising on service quality. 

• Robust Infrastructure – A reliable networking partner will provide a robust network backbone that prioritises redundancy and reliability, designed to prevent failures and ensure uninterrupted service. 

• Security – The right partner will implement the latest security measures and continuously monitor the network for potential vulnerabilities and threats, with a dedicated team of cybersecurity experts.

Future-Proofing Networks

The demand for high-bandwidth applications and faster, more reliable networks, has never been higher. For today’s service providers, connectivity is increasingly defining success.

With legacy infrastructure unable to keep up with the requirements of more digitally savvy businesses and end users, different connectivity options are vital to increase reliability and redundancy across global networks.

Wavelength is a powerful solution to expand network capacity and performance, while opening new opportunities for growth and improved service delivery.

By working with an expert network partner, service providers can optimise their networks, scale with confidence, and stay ahead of the competition to unlock new levels of growth in a rapidly changing market.