NTT DATA allies with Paris FC to transform fan experience

NTT DATA, renowned for its prowess in digital business and technology services, has announced a pivotal strategic partnership with Paris FC for the upcoming 2025-2026 season. The alliance coincides with Paris FC's ascent to Ligue 1, following its acquisition by the Arnault family, noted for their ownership of LVMH Moët Hennessy Louis Vuitton SE.

This collaboration mirrors NTT DATA’s extensive engagements with esteemed clubs like Arsenal F.C. and sporting giants such as INDYCAR, highlighting their global expertise in the realms of sports and innovation.

As Paris FC embarks on a new digital era, NTT DATA will facilitate the evolution of a robust roadmap designed to enhance supporter engagement through innovative digital platforms. Key initiatives include the deployment of conversational agents and the generation of personalized content.

This initiative promises not only to revolutionise fan-club interactions but also to serve as a growth engine for Paris FC and its associates, providing a connected and immersive experience. NTT DATA will also concentrate on the modernization and digitalisation of Paris FC’s technological ecosystem, focusing on enhanced connectivity, seamless collaboration, and sophisticated data analytics.

"Paris FC's move to Ligue 1, strengthened by a prominent shareholder and relocation to Jean Bouin, heralds a new chapter for the club. This strategic collaboration with NTT DATA seamlessly aligns with our progress, offering us the resources to expedite our digital transformation and provide supporters with an avant-garde, interconnected experience," remarked Pierre Ferracci, President of Paris FC.

Moreover, this strategic partnership extends beyond technology; Paris FC and NTT DATA share a vision where football becomes a channel to foster diversity and inclusion, advancing digital transformation projects that unite communities and generate impactful experiences for both fans and partners.

In addition to securing a position in Ligue 1, Paris FC has achieved qualification for the UEFA Women's Champions League 2025/2026, and established Paris FC Handifoot, an initiative committed to making football accessible to players with disabilities.

"This partnership with Paris FC epitomizes our mission at NTT DATA: to catalyse client success and drive positive societal impact through innovative and responsible practices," noted Olivier Posty, SVP France Luxembourg at NTT DATA.